Giacomo’s blog

The ability to think “out of the box” is an important quality for an entrpreneur.

I imagine my comany as a box and I see myself closed into a box. The box of:

• Dayily schedule
• Staff reletionships
• Customer relationships
• Banks
• Comapany financials
• Taxes
• Suppliers
• Meetings
• Lawyers

This box is so full of things to do that, even if I spend all my working days inside it, I can hardly finish all the tasks contained in the box. It is a demanding box.

Now I imagine myself flying out of the box. I look at the box from far away and I see it in its enviroment. Objects in the the box are very small and the box has a shape that can be changed to beter fit its enviroment. The box can chage and grow, actually the box needs to change to grow… This is how I picture: “thinking out of the box”.

Thinking inside the box means accepting the “status quo”,

The actual “thinking out of the box” phrase comes from a game that consultants used to propose to managers:

The game is very simple:

Can you connect all nine spots with 4 continuos straight lines drawn without ever lifting your pencil from the paper?

Click on “Read the rest of this entry” to see the solution:

Read the rest of this entry »

Choosing a domain name for your new company is a very important and difficult decision.  It is important because:

1. It is the address where your business is located online. Having a great domain is like being located on Park Avenue in New York.
2. Your domain is more than an address it is also a brand… Actually most valuable brand in the world is a domain name. Can you guess which?
3. Domain name has great impact on search engine ranking.

With more than 100 million domains registered, it is not easy to find a good one. It is also hard to decide which rules to follow:

• Should you think about search engines first and register a domain connected to your product? If you produce solar panels should you register something like solarpanels.com ? And if it is taken should you downgrade it to something like solar-panels-online.info?
• Should you use your company name and just attach a .com to it? And if it is taken will you add the world “online” to it or words like “corp” “ldt” “srl” “sl” “gmbh”… ?
• Should you look for something  cool-funny with many oooo  that may look a bit like yahoo or google ? Something like soopaan.com for your solar panel company…
• Should you only go for prestigious .com or would you settle with a .net .biz, .info, .it .cc or something even worse
• Should you try to buy an existing domain name, with its existing search engines ranking and maybe use part of its  existing online pages?
• Should you do-it-yourself, should you do some company brainstorming or should you hire some professional help?
• 

Answering to those question should help you make a better choice. Netsol is a good resource for domain name brainstorming because of its “similar free domains” tool.

Good luck with your choice! Yes you can write a me and I will try to help… And yes I am also very good at finding family dog’s names

Politicians do lie. I am sorry to shock you, but they do often lie. Moreover they try to mislead electors about results of their government activity.

There are 3 simple numbers that can help us evaluate how good our economy has been managed:

1. GDP (Gross Domestic Product) growth is the most important: this percentage tells us how fast our economy is growing (the higher the better!)
2. TAX/GDP ratio: this ratio tells us how heavily we are taxed.
3. DEBT/GDP ratio: this ratio tells us how large is debt compared to Gross Domestic Product.

I remember a school trip to Paris, back in the 80’s. We were a class of 30… In a circle… Only Gianni walked out. We didn’t want to smoke “it”. We did know that not smoking “it” would dramatically reduce our chances with girls. We still chose a dinner in a nice French restaurant (no comments please ).

I was never sure it was right choice; but I’m sure today’s teenagers should run away from such “circles” to avoid serious problems.

The UN raised serious alarms about today’s Cannabis, which can contain ten times more THC, the main psychoactive substance, compared to weed smoked in the seventies.

Even the Independent reversed its stance 10 years after launching a campaign to have marijuana legalised.

Most important… don’t look on Google for: “how to commit murder“.

If you do, you will a hard headache to your lawyer after Police finds out!

According to according to prosecutors of New Jersey, a woman:

1) searched Google for: “instant poisons”, “how to commit murder”, “undetectable poisons”, “fatal digoxin doses”, “gun laws in New Jersey”

2) found out what she needed,

3) obtained a prescription from a doctor, who, trough her emails, turned out to be her lover,

5) went to pharmacy, bought the drug.

Ten days later her husband was killed, one month later his body was found in three different suitcases.

here is my source

picture by Beth

Why am I blogging? Should you blog too?

I am blogging because:

1) It is popular to blog: I usually dislike what is popular, but, as marketing manager of an Internet Company, I have to understand what may be useful for our customers.

2) It is easy to blog: Wordpress is an extremely simple tool. I just need to login and start typing. About what? I don’t even need to know.

3) Maybe I am a genius and an opinion leader… or maybe not: who knows? Until I try to Blog I won’t know. I can only trust my few friends and my relatives, who sometimes disagree with me, just “because”. Yes that “because “… The same “because” used for children…

4) Blogging earns Search Engine points to company websites: Believe it or not, it works. I will put my company website on

5) Blogging can get me new customers or a job: maybe you are reading this Blog and you’re thinking: “This guy is great! I really have to work with this guy somehow.

6) Blogging can get me good advice: maybe you can give me good advice, something useful like: “You don’t know how to Blog. If you stop now and go fishing, you’ll do a better service to yourself and to your company”

But maybe I should not blog because:

1) Yet another excuse for not working: No need to explain this one…

2) My Blog could make me lose customers, friends, job an significant other: they could know me better and… not like what the find out. For instance point 1) could definitely get me in trouble!

3) It is very likely that hardly anybody ever sees this blog: if that is case, why am Bloging?

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!